Rome-born Italian native, Ramat Gan–based since 2012. Fifteen years operating on the buy side and the sell side of digital advertising — now stepping toward the platform side, where both backgrounds compound.
My angle is non-standard: I've operated from the advertiser side and the publisher side before stepping toward the platform side. That sequence — buy, sell, platform — is exactly the perspective a Senior PAM uses to talk to tier-1 clients.
Years running Meta Ads at scale for the Italian financial-services market — among the most ROI-disciplined performance categories in digital advertising. Full advertiser stack: campaign architecture, creative testing, audience modeling, conversion APIs, custom CRM integrations, attribution from first click to qualified acquisition events and revenue milestones. The language of tier-1 advertisers is the language I've been speaking for a decade.
Founder of isayblog.com (one of Italy's leading blog networks of its era — dozens of vertical sites, daily original content, millions of monthly visits at scale) and @Geekissimo (Italian tech/media brand with 300K+ followers on X). Fifteen years balancing publisher economics with advertiser interests — both ways.
Modern account management is analytical leverage as much as it is relationship work. AI-augmented reporting workflows, lead-quality scoring models, automated dashboards (Apps Script + Looker Studio + LLM-assisted analysis). The 2026 AM toolkit, not the 2018 one.
If you asked me for a quarterly business review, you'd want it in this format. So would I.
A representative diagnostic snapshot of a performance advertiser under pressure. The point isn't the numbers — it's the discipline of turning weak signals into client action before they become budget problems.
| Metric | Current Signal | Interpretation | Action |
|---|---|---|---|
| Spend trend | +18% MoM ↑ | Scaling potential, but watch CPA | Protect CPA before pushing budget |
| CPA | +11% WoW ↑ | Early efficiency leak | Split by creative / placement |
| CTR | −22% in 14d ↓ | Likely creative fatigue | Refresh top 3 angles, isolate test |
| CVR | stable — | Landing page is not the issue | Focus pre-click quality, not LP |
| Client risk | medium ⚠ | Performance pressure rising | Proactive QBR before escalation |
Account management at scale is pattern recognition. Same signals show up across dozens of advertisers — and the difference between a senior PAM and a junior one is reading them before the client does. Three patterns I see often:
Founders ask "what's the plan?" Most candidates wait until day 1. Mine — written before the application was submitted.
A summary is a claim. These are receipts.
Italian tech / media brand with 300K+ followers on X. Ongoing editorial focus on emerging AI models, developer tooling, and the practical adoption of new technology in Italian-language media.
→ x.com/GeekissimoOne of Italy's leading blog networks of its era — dozens of vertical sites, daily original publishing, millions of monthly visits at scale. Full operator stack: editorial, advertiser relationships, P&L, monetization.
→ web.archive.org snapshotLive LLM speed comparison tool. Built in vanilla web stack, deployed on Vercel. Open utility for the AI/dev community to benchmark inference latency across major language models in real time.
→ speed-arena.vercel.appPublished analysis on emerging open-weights language models — cost-vs-performance trade-offs, deployment considerations, and what it means for production AI workloads in real businesses.
→ medium.com/@angelodiveroliSeven Anthropic Academy certifications completed — from AI collaboration frameworks to Claude Code, API workflows and Model Context Protocol. Each certificate below is linked, dated and officially verified. Proof behind the "AI-native operations" claim above: faster analysis, cleaner workflows, sharper reporting, better account preparation and stronger signal-to-action execution. Not a career pivot — the toolkit modern account management runs on. Anthropic Academy →
Ramat Gan-based, available for Taboola's hybrid schedule, available for a 15-minute intro call this week, available to walk through any of this in person.